5 Ways Digital Marketing Can Help You Grow Your Small Business
The global sales generated by business-to-consumer companies are expected to reach $4.5 trillion by the end of 2021. That is a considerable market share that most small businesses can only imagine in their dreams.
The more important point is that high number is only possible because the demand is there in the first place. The past few years have shown us that people not only like to shop online, they prefer it over visiting busy and crowded stores. Gone are the days of the mega malls, and in their place are customized and fully immerse websites offering deals and specials for the first visitors.
Growing your small business will require a new digital revolution. If you want a piece of that incredible shopping pie, you need to increase your digital marketing tools. Here are 5 ways we think digital marketing will help grow your small business.
Step Up Your SEO Game
If you build it, they will come. If you build it where no one can visit, they won’t even know you exist. SEO, or search engine optimization, is no longer a “trick of the trade” by digital marketing agencies. Instead, it is an essential element of any small business’s digital strategy. Keyword research and local geographic indicators will be the fastest way to grow your small business in the coming years.
You need to rank higher on search engines. Few people are dedicated enough to scroll through page after page of results. They want what they want quickly and in an easy-to-understand format. Ramping up your SEO practices is a sure way to improve your digital marketing.
Brand Continuity
Before we get to the most critical factor next, we need to touch on brand identity. It is common for smaller businesses to have multiple logos and color schemes held on the expired hard drives of ex-office managers. That has to stop.
Your company needs a fully immersive and engaging brand identity package that is universally distributed among every platform, social account, and digital environment you have a presence. There should be an immediate reaction to your brand by the consumer that drives them to more sales because of past experiences.
Customer Relationships
This is the most crucial factor in improving your digital marketing and growing your small business. You actually have the advantage here over more prominent companies. You can spend a little more time on social platforms interacting with your clients. You can still afford to have a physical human answering the phone and emails instead of a poorly programmed digital bot.
The better you can offer your customers an intimate relationship with your brand, the more loyal they will be as you grow. That will require data-driven solutions like leveraging email list testing, interpreting customer reviews, and hiring a digital advertising agency to generate more feedback so you can predict not only where to go next but if your customers are willing to follow.
Dust-Off Those Emails
Speaking of email lists, time to break out the copywriters and creative geniuses in your company. Email is still the best way to reach your customers with the fewest barriers. You need to create a digital marketing strategy that involves welcome emails, newsletters, holiday promotions, and follow-ups for potential clients. Each of these requires a series of emails to support its messaging.
This doesn’t have to be expensive, but it will take some coordination. So again, you may want to consider reaching out to a digital advertising agency specializing in email marketing to really get a good idea of what this will look like in the long run.
An Immaculate Website is Born
If you haven’t already, time to revamp your old website. More than 81% of Americans own a smartphone, and roughly 1 out of 4 are online shoppers. Drink that info in for a moment. The vast majority of shoppers use smartphones to locate, purchase, and share online deals for products and services.
The only way for you to engage on those shopper's levels is to have an engaging and mobile responsive website. The best way to get a website like that is by hiring the expert team at Desert Fox Creative. We understand the role digital advertising and marketing play in the new online era. We are more than ready to offer you a customized and responsive solution your customers will love. Reach out today and schedule a free call to see how we can help you.